Mobile marketing is any marketing effort that uses mobile as a medium to communicate a marketing message to a consumer. It usually utilizes an individual’s location to send him/her the intended marketing message. Tools used in mobile marketing are mobile-formatted internet advertisements, push notifications, text messages, and QR codes. As compared to traditional marketing, mobile marketing uses customers’ location data to offer them relevant discounts, deals, and promos since customers always have their phones with them whenever they go out. Therefore, whenever a customer visits a store or has a nearby location to a particular retail store, that retail brand can send their targeted customers relevant messages aligned with their interests.
Why Mobile Marketing?
As it is evident that time spent on mobile phones is increasing with the passage of time. Global telecom penetration is increasing at a much faster rate providing businesses an opportunity to leverage the full potential of mobile marketing by using SMS and location-based advertising to target specific group of customers.
More about Mobile Marketing and Business Direct:
The mobile marketing team at Business Direct has significant exposure to the mobile marketing industry and its practices. Experts at Business Direct use location-based marketing and SMS marketing to communicate discount offers and promos for various businesses to relevant customers. Business Direct can help businesses analyze the location data of the mass market and come up with a marketing strategy that is best suited for mobile marketing. Our experts understand which type of mobile marketing produces the best results. Whether it is In-app mobile marketing, location-based marketing, or using SMS for promotional campaigns Business Direct knows what sort of marketing mix produces optimal results for a business.
Types of Mobile Marketing
SMS Marketing:
SMS marketing is a marketing tool used for communicating to your customer via text messages. A company or a brand can use text messaging for targeting a particular segment of customers and offer them sales discounts, promos, or any other promotional messaging for the purpose of increasing their customer base or customer retention.
Social Media Marketing:
Through the use of social media platforms, brands can also increase their visibility through social media advertisements, content creation, and video creation. Social media marketing is used to promote a product, offer discounts on social media pages, and increase brands’ credibility.
Location-Based Marketing:
Location based marketing uses the location data of targeted prospects to offer them relevant promotional offers or new product offers based on their location. It is one of the most effective tools for mobile marketing.
Proximity Marketing:
It is another form of location-based marketing except for the fact that it uses Bluetooth to figure out where the potential customers might be and then target those customers with promotional messages.
Why to Choose Us?
As discussed earlier, our marketing experts rely greatly on the power of data, and based on that data our marketing experts draw insights as to what strategy might work best for a particular business. Therefore, any tool that is more data friendly is adopted. Here location-based marketing works out the best hence, our marketing team design a strategy that best performs on location-based marketing as far as mobile marketing is concerned.
Pricing Plan:
We are not only experts in SEO but we also create customized strategies and plan according to your business and budget to get promising results, Check the plans to choose one.
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