Universal App Ads:
Universal App Campaigns (UAC) are an automated ad type in Google Ads that help advertisers generate more app installs and/or drive in-app conversions. They do this by using machine learning to identify your best-performing ads and show them to the most relevant users.
Why Universal App Ads?
Universal App Campaigns are a great way to find new users for your mobile app. The ad campaign type allows you to advertise on some of Google’s largest ad networks, including search, display, YouTube, and the Google Play Store while managing ads in the Google Ads platform.
More About Universal App Ads and Business Direct
Advertisers don’t need to create ads for each different ad placement. Instead, Google will create ads for you from the text and digital assets you set. Google also manages to bid and target to maximize campaign results for your set goal and budget.
With Google’s Universal App Campaigns, you can show relevant ads to users across all of Google’s advertising properties, including the Search Network, Display Network, Play Store, and YouTube.
You can target all of these properties from the same platform and utilize machine learning to display your best-performing ads. It helps cut down on the time needed to test ad combinations and deliver more successful results manually.
Why Choose Us?
UAC ads aren’t the only ad type you should be using, though. You can utilize many others to advertise your mobile app, including Facebook, Instagram, Twitter, and more.
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